In Marti Barletta’s view, the Mad Men were wrong. So were the strident feminists. So, alas, are many modern marketers. They don’t get how to market to women, especially baby-boomer women in the new prime, ages 50-70.
As a member of the demographic, former marketer and author of two books on the subject, Barletta is [...]
Watch the video below as Stephane Doutriaux, the Founder and CEO of Poken, demonstrates how Pokens work and how they instantly merge your collected data onto your virtual online timeline.
To your left, here are some of the cute Poken Sparks we’ll be giving every attendee of the Summit Business Conference.
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Poken, an electronic social networking device and electronic shopping tool, will make its North American debut at the Summit Business Conference October 18-19 in Boulder, Colorado.
Participants will wear Pokens, whimsical devices that use near field communication (NFC) to retrieve and store information from fellow attendees.
The Summit Business Conference brings eight headline speakers to a [...]
Want to attend the Summit Business Conference, but you can only make it out to Boulder for one day? We are now offering a single-day package registration for those companies who wish to participate in one of the two conference session days on October 18th and 19th. Please call The Schallert Group directly and ask [...]
I’m serious. Accountability IS motivational. Yet in a recent program too many people shared that when they think of accountability the first thought was not supportive or encouraging. Actually it was negative.
Too often accountability suffers due to a lack of knowledge – team members don’t know how or what direction to take. [...]
“Workplaces well-known for success and high productivity typically enjoy a culture of creativity and humor,” says humor expert Michael Kerr, who has to convince some potential clients that profits will go up if the workplace environment lightens up.
“For some people there’s a selling job that has to happen,” he says. “I start [...]
Healthy and wealthy go together for wise business owners who work smart, sleep well and keep life in balance, says Andy Core, president of Core Wellness in Fayetteville, Ark.
At the end of the day, overextended, overstressed executives turn out to be less productive, with one study showing a dive in activity from [...]
Media pro Shawne Duperon is heading to Denver soon and she’s going to show you some innovative free publicity tips. When being interviewed by media, having an awkward body means having an awkward interview. Knowing exactly how to position your body will shift any internal fear and ground you to answer questions powerfully like a [...]
Once you’ve listed your dreams, the handwriting isn’t just on the wall, says Dr. Henriette Anne Klauser. It’s in the filter at the base of your brain, the reticular activating system (RAS) that helps direct your attention.
That’s why Klauser, author of Write It Down, Make It Happen: Knowing What You Want, And Getting [...]
Marti Barletta, the world’s foremost speaker on marketing to women, will be one of the featured speakers at the upcoming Summit Business Conference in Boulder, CO on October 18th-19th. Barletta founded the TrendSight Group to help companies get smart about women. Her groundbreaking first book, Marketing to Women, is now available in [...]
Countdown To The Conference
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Registration
ALL SEATS NOW $695.00!
SINGLE DAY REGISTRATION NOW AVAILABLE:
Oct 18 + Tuesday evening reception: $395.00.
Oct 19 + Tuesday evening reception: $395.00.Conference Brochure
Featured Sessions
Make it Happen | view details ›
Speaker: Dr. Henriette Klauser
Win the Business of Big Boomer Spenders | view details ›
Speaker: Marti Barletta
How to Leverage the Media | view details ›
Speaker: Shawne DuperonFrom The Blog
The Fine Art of Building Successful Business Relationships
Do you dread receptions, banquets and other business-related social events? Do you struggle to make meaningful, rapport building connections with your staff as well as customers and clients? You’re… »
