Summit Business Conference

“PrimeTime women” are the new golden market opportunity

Krista — Mon, 10 Oct 2011 08:16:09 +0000

In Marti Barletta’s view, the Mad Men were wrong. So were the strident feminists. So, alas, are many modern marketers. They don’t get how to market to women, especially baby-boomer women in the new prime, ages 50-70.

As a member of the demographic, former marketer and author of two books on the subject, Barletta is [...]

Poken: New retail technology and electronic networking comes to the Summit Business Conference on October 18

admin — Thu, 06 Oct 2011 18:46:51 +0000

Watch the video below as Stephane Doutriaux, the Founder and CEO of Poken, demonstrates how Pokens work and how they instantly merge your collected data onto your virtual online timeline.

To your left, here are some of the cute Poken Sparks we’ll be giving every attendee of the Summit Business Conference.

The [...]

New technology coming to Summit Business Conference

Krista — Wed, 05 Oct 2011 08:00:16 +0000

Poken, an electronic social networking device and electronic shopping tool, will make its North American debut at the Summit Business Conference October 18-19 in Boulder, Colorado.

Participants will wear Pokens, whimsical devices that use near field communication (NFC) to retrieve and store information from fellow attendees.

The Summit Business Conference brings eight headline speakers to a single [...]

One-day registrations now available

Krista — Tue, 04 Oct 2011 16:33:50 +0000

Want to attend the Summit Business Conference, but you can only make it out to Boulder for one day? We are now offering a single-day package registration for those companies who wish to participate in one of the two conference session days on October 18th and 19th. Please call The Schallert Group directly and ask [...]

Fostering motivational accountability in the workplace

Krista — Mon, 03 Oct 2011 08:05:32 +0000

I’m serious. Accountability IS motivational. Yet in a recent program too many people shared that when they think of accountability the first thought was not supportive or encouraging. Actually it was negative.

Too often accountability suffers due to a lack of knowledge – team members don’t know how or what direction to take. The [...]

Humor is the key to success in workplace culture

Krista — Fri, 30 Sep 2011 08:10:45 +0000

“Workplaces well-known for success and high productivity typically enjoy a culture of creativity and humor,” says humor expert Michael Kerr, who has to convince some potential clients that profits will go up if the workplace environment lightens up.

“For some people there’s a selling job that has to happen,” he says. “I start by [...]

Adding work-life balance to beat the three o’clock lull

Krista — Thu, 29 Sep 2011 08:05:26 +0000

Healthy and wealthy go together for wise business owners who work smart, sleep well and keep life in balance, says Andy Core, president of Core Wellness in Fayetteville, Ark.

At the end of the day, overextended, overstressed executives turn out to be less productive, with one study showing a dive in activity from 3 [...]

Shawne’s Media Tip: Body Position in TV interviews

Krista — Wed, 28 Sep 2011 08:58:06 +0000

Media pro Shawne Duperon is heading to Denver soon and she’s going to show you some innovative free publicity tips. When being interviewed by media, having an awkward body means having an awkward interview. Knowing exactly how to position your body will shift any internal fear and ground you to answer questions powerfully like a [...]

Achieving your goals begins with writing them down

Krista — Tue, 27 Sep 2011 09:30:17 +0000

Once you’ve listed your dreams, the handwriting isn’t just on the wall, says Dr. Henriette Anne Klauser. It’s in the filter at the base of your brain, the reticular activating system (RAS) that helps direct your attention.

That’s why Klauser, author of Write It Down, Make It Happen: Knowing What You Want, And Getting Itand [...]

What do women want?

Krista — Fri, 23 Sep 2011 09:04:24 +0000

Marti Barletta, the world’s foremost speaker on marketing to women, will be one of the featured speakers at the upcoming Summit Business Conference in Boulder, CO on October 18th-19th. Barletta founded the TrendSight Group to help companies get smart about women. Her groundbreaking first book, Marketing to Women, is now available in 17 [...]